8 min read
Pricing
How much does a rebrand actually cost in 2026? (Real numbers)
Freelancer, studio, or agency — a transparent breakdown of what rebranding costs at every tier, what drives the price, and where budgets get wasted.
Insights
What twelve years teaches you
No listicles, no fluff — the pricing numbers, hiring advice, and craft lessons I give paying clients, published free.
- 6 min readHiring
7 red flags when hiring a logo designer (from 12 years inside the industry)
Unlimited revisions, a scope-dependent figure packages, no questions about your business — the warning signs that predict a logo you'll replace within two years.
- 7 min readPackaging
The 3-foot test: designing packaging that sells from the shelf
Retail packaging gets one second and three feet of distance to win a shopper. Here's the hierarchy framework I use on every SKU.
- 5 min readBranding
Why most brand guidelines die in a drawer — and how to write ones that get used
A 90-page PDF nobody opens is not a brand system. What actually keeps teams consistent, from usage rules to templates.
Ready to look like the market leader?
Book a free 30-minute scoping call. You'll leave with a clear plan and a fixed-price quote — whether or not we work together.