Terra Foods · CPG / Grocery · 2023
A 22-SKU range architecture built to scale without redesign
- +33%
- cross-category purchases per basket
- 22
- SKUs unified under one master system
- $0
- design cost for the next six SKU launches
The challenge
Four product lines, four different design vendors, zero shelf blocking. Terra's products didn't look related — shoppers didn't cross-buy, and every new SKU meant a new design project.
The approach
We engineered a master architecture: one structural layout, a category color system, and an illustration language flexible enough for 22 current SKUs and any future extension.
The solution
Complete range redesign, print production across three converters, and a system manual that let Terra launch six new SKUs the following year with zero external design cost.