Pulse Fitness · Health & Fitness · 2023
A launch campaign system that tripled membership sign-ups
- 3.2×
- membership sign-ups vs. previous launch
- -70%
- creative production time for the internal team
- 3/3
- locations hit capacity targets in month one
The challenge
Pulse was opening three locations in ninety days with a two-person marketing team. They needed launch creative that could flex across out-of-home, social, and in-club — without a nightly design bottleneck.
The approach
One campaign idea — 'Your pace. Your pulse.' — expressed through a kinetic typographic system and a template architecture the internal team could execute at volume.
The solution
Campaign key visuals, OOH formats, a 40-template social system with motion variants, in-club environmental graphics, and a self-serve playbook.