Aurelia Skincare · Beauty & Cosmetics · 2024
Packaging that earned a premium shelf — and a 27% price increase
- +27%
- retail price increase with no volume loss
- 2
- department store chains stocked within a year
- 89%
- of surveyed buyers rated the pack 'prestige'
The challenge
Aurelia's product formulas out-performed brands at three times the price, but the packaging whispered 'drugstore.' Department store buyers wouldn't take meetings.
The approach
We rebuilt the pack architecture around restraint: a sculptural custom wordmark, an uncoated tactile stock with blind embossing, and a single line of foil. Every decision was tested at arm's length under retail lighting.
The solution
A five-line packaging system, unboxing experience, counter displays, and a retail pitch kit that positioned Aurelia against prestige comparables.